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Puig Introduces AI.LICE

A new technology that helps shoppers narrow down the options available at perfume counters.

Puig has created a new technology, called AI.LICE, that enables fragrance consumers to preview the scent of a perfume in real time without actually testing or smelling it.   When they enter a perfume store, customers are invited to scan a QR code with their smartphones. Then, at the counter, when the camera of their device is focused on the bottle or packaging of a particular fragrance, AI.LICE automatically analyzes the information, retrieves relevant content from a perfume database, and displa...

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